Study on Cold Chain Technology Investment Decision of Dual Channel Aquatic Supply Chain Under the Background of Maritime Silk Road

Miao-Ling Liu; Bing-Cheng Yang

doi:doi:10.11648/j.ebm.20180403.13

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Study on Cold Chain Technology Investment Decision of Dual Channel Aquatic Supply Chain Under the Background of Maritime Silk Road

Miao-Ling Liu, Bing-Cheng Yang

Published in European Business & Management (Volume 4, Issue 3)

Received: 15 June 2018 Accepted: 17 August 2018 Published: 17 September 2018

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Abstract

The Maritime Silk Road strategy brings more market opportunities to Zhanjiang's aquatic export trade, and further challenges to the quality and safety of aquatic products. As an effective technology to solve the problem of aquatic products safety in export trade, cold chain technology is designed to solve the problem of decision-making on cold chain technology in aquaculture enterprises. In this paper, a dual channel fishery supply chain is taken as the object. The investment model method is used to analyze the situation of the producer / retailer joint investment or non investment cold chain technology, and the influence of cold chain technology on the dual channel aquaculture supply chain investment and the problem of the coordination of the dual channel supply chain under the multiparty joint investment are studied. The research shows that the increase of the electronic commerce channel and the increase of food safety risk increases the sales price of electronic commerce channels and traditional retail channels, while the increase of the traditional retail channels of aquatic products corruption and food safety risks only increases the sale price of their own channels, and it will affect the sale of electronic commerce channels. If the cost of cold chain technology is lower than the cost of aquatic product corruption or food safety, cold chain technology can reduce the price of traditional retail channels and electronic commerce channels and increase the total market demand. This paper provides a new perspective for the application of cold chain technology, and also has a certain guiding significance for practice.

Published in	European Business & Management (Volume 4, Issue 3)
DOI	10.11648/j.ebm.20180403.13
Page(s)	80-87
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2018. Published by Science Publishing Group

Keywords

Food Safety, Maritime Silk Road, Cold Chain Technology, Dual Channel Supply Chain, Investment Returns

References

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[3]	Tian T, Cao Y W, Liu J X, et al. Discussion on Supervision Work of Aquatic Products Quality Safety in Chengdu City [J]. Modern Agricultural Science & Technology, 2017.
[4]	Li Xiaochuan, Zhai Yuxiu, Wang Lianzhu, et al. Establishing and perfecting some problems of aquatic products traceability system in China [J]. quality and safety of agricultural products, 2006 (4): 14-17.
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[6]	Li Xiang, song, Huang Lei, et al. Inspiration from China's foreign aquatic product quality and safety traceability system [J]. China fisheries economy, 2010 (4): 92-97.
[7]	Zhao H, Liu S, Tian C, et al. An Overview of Current Status of Cold Chain in China [J]. International Journal of Refrigeration, 2018.
[8]	Wu Linhai, Wang Shuxian, Xu Lingling. Traceability of consumption demand in food market: a case study of traceable pork [J]. Journal of public administration, 2013 (3): 119-128.
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[10]	Liu Yang. The development status and Countermeasures of fresh agricultural products cold chain logistics under the background of electronic commerce [J]. logistics engineering and management, 2018, 40 (05): 23-24+22.
[11]	Xiao, Xinqing, Fu, Zetian, Zhang, Yongjun, et al. SMSâ CQ: A Quality and Safety Traceability System for Aquatic Products in Coldâ Chain Integrated WSN and QR Code [J]. Journal of Food Process Engineering, 2017, 40(1).
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[15]	Wang M, Zhao L. Cold chain investment and pricing decisions in a fresh food supply chain [J]. International Transactions in Operational Research, 2018.

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APA Style

Miao-Ling Liu, Bing-Cheng Yang. (2018). Study on Cold Chain Technology Investment Decision of Dual Channel Aquatic Supply Chain Under the Background of Maritime Silk Road. European Business & Management, 4(3), 80-87. https://doi.org/10.11648/j.ebm.20180403.13

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ACS Style

Miao-Ling Liu; Bing-Cheng Yang. Study on Cold Chain Technology Investment Decision of Dual Channel Aquatic Supply Chain Under the Background of Maritime Silk Road. Eur. Bus. Manag. 2018, 4(3), 80-87. doi: 10.11648/j.ebm.20180403.13

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AMA Style

Miao-Ling Liu, Bing-Cheng Yang. Study on Cold Chain Technology Investment Decision of Dual Channel Aquatic Supply Chain Under the Background of Maritime Silk Road. Eur Bus Manag. 2018;4(3):80-87. doi: 10.11648/j.ebm.20180403.13

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@article{10.11648/j.ebm.20180403.13,
  author = {Miao-Ling Liu and Bing-Cheng Yang},
  title = {Study on Cold Chain Technology Investment Decision of Dual Channel Aquatic Supply Chain Under the Background of Maritime Silk Road},
  journal = {European Business & Management},
  volume = {4},
  number = {3},
  pages = {80-87},
  doi = {10.11648/j.ebm.20180403.13},
  url = {https://doi.org/10.11648/j.ebm.20180403.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ebm.20180403.13},
  abstract = {The Maritime Silk Road strategy brings more market opportunities to Zhanjiang's aquatic export trade, and further challenges to the quality and safety of aquatic products. As an effective technology to solve the problem of aquatic products safety in export trade, cold chain technology is designed to solve the problem of decision-making on cold chain technology in aquaculture enterprises. In this paper, a dual channel fishery supply chain is taken as the object. The investment model method is used to analyze the situation of the producer / retailer joint investment or non investment cold chain technology, and the influence of cold chain technology on the dual channel aquaculture supply chain investment and the problem of the coordination of the dual channel supply chain under the multiparty joint investment are studied. The research shows that the increase of the electronic commerce channel and the increase of food safety risk increases the sales price of electronic commerce channels and traditional retail channels, while the increase of the traditional retail channels of aquatic products corruption and food safety risks only increases the sale price of their own channels, and it will affect the sale of electronic commerce channels. If the cost of cold chain technology is lower than the cost of aquatic product corruption or food safety, cold chain technology can reduce the price of traditional retail channels and electronic commerce channels and increase the total market demand. This paper provides a new perspective for the application of cold chain technology, and also has a certain guiding significance for practice.},
 year = {2018}
}

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TY  - JOUR
T1  - Study on Cold Chain Technology Investment Decision of Dual Channel Aquatic Supply Chain Under the Background of Maritime Silk Road
AU  - Miao-Ling Liu
AU  - Bing-Cheng Yang
Y1  - 2018/09/17
PY  - 2018
N1  - https://doi.org/10.11648/j.ebm.20180403.13
DO  - 10.11648/j.ebm.20180403.13
T2  - European Business & Management
JF  - European Business & Management
JO  - European Business & Management
SP  - 80
EP  - 87
PB  - Science Publishing Group
SN  - 2575-5811
UR  - https://doi.org/10.11648/j.ebm.20180403.13
AB  - The Maritime Silk Road strategy brings more market opportunities to Zhanjiang's aquatic export trade, and further challenges to the quality and safety of aquatic products. As an effective technology to solve the problem of aquatic products safety in export trade, cold chain technology is designed to solve the problem of decision-making on cold chain technology in aquaculture enterprises. In this paper, a dual channel fishery supply chain is taken as the object. The investment model method is used to analyze the situation of the producer / retailer joint investment or non investment cold chain technology, and the influence of cold chain technology on the dual channel aquaculture supply chain investment and the problem of the coordination of the dual channel supply chain under the multiparty joint investment are studied. The research shows that the increase of the electronic commerce channel and the increase of food safety risk increases the sales price of electronic commerce channels and traditional retail channels, while the increase of the traditional retail channels of aquatic products corruption and food safety risks only increases the sale price of their own channels, and it will affect the sale of electronic commerce channels. If the cost of cold chain technology is lower than the cost of aquatic product corruption or food safety, cold chain technology can reduce the price of traditional retail channels and electronic commerce channels and increase the total market demand. This paper provides a new perspective for the application of cold chain technology, and also has a certain guiding significance for practice.
VL  - 4
IS  - 3
ER  -

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Author Information

Miao-Ling Liu

The School of Business, Lingnan Normal University, Zhanjiang, P. R. China
Bing-Cheng Yang

Sun Yat-sen Business School, Sun Yat-sen University, Guangzhou, P. R. China

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Plain Text BibTeX RIS

APA Style

Miao-Ling Liu, Bing-Cheng Yang. (2018). Study on Cold Chain Technology Investment Decision of Dual Channel Aquatic Supply Chain Under the Background of Maritime Silk Road. European Business & Management, 4(3), 80-87. https://doi.org/10.11648/j.ebm.20180403.13

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ACS Style

Miao-Ling Liu; Bing-Cheng Yang. Study on Cold Chain Technology Investment Decision of Dual Channel Aquatic Supply Chain Under the Background of Maritime Silk Road. Eur. Bus. Manag. 2018, 4(3), 80-87. doi: 10.11648/j.ebm.20180403.13

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AMA Style

Miao-Ling Liu, Bing-Cheng Yang. Study on Cold Chain Technology Investment Decision of Dual Channel Aquatic Supply Chain Under the Background of Maritime Silk Road. Eur Bus Manag. 2018;4(3):80-87. doi: 10.11648/j.ebm.20180403.13

Copy | Download

@article{10.11648/j.ebm.20180403.13,
  author = {Miao-Ling Liu and Bing-Cheng Yang},
  title = {Study on Cold Chain Technology Investment Decision of Dual Channel Aquatic Supply Chain Under the Background of Maritime Silk Road},
  journal = {European Business & Management},
  volume = {4},
  number = {3},
  pages = {80-87},
  doi = {10.11648/j.ebm.20180403.13},
  url = {https://doi.org/10.11648/j.ebm.20180403.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ebm.20180403.13},
  abstract = {The Maritime Silk Road strategy brings more market opportunities to Zhanjiang's aquatic export trade, and further challenges to the quality and safety of aquatic products. As an effective technology to solve the problem of aquatic products safety in export trade, cold chain technology is designed to solve the problem of decision-making on cold chain technology in aquaculture enterprises. In this paper, a dual channel fishery supply chain is taken as the object. The investment model method is used to analyze the situation of the producer / retailer joint investment or non investment cold chain technology, and the influence of cold chain technology on the dual channel aquaculture supply chain investment and the problem of the coordination of the dual channel supply chain under the multiparty joint investment are studied. The research shows that the increase of the electronic commerce channel and the increase of food safety risk increases the sales price of electronic commerce channels and traditional retail channels, while the increase of the traditional retail channels of aquatic products corruption and food safety risks only increases the sale price of their own channels, and it will affect the sale of electronic commerce channels. If the cost of cold chain technology is lower than the cost of aquatic product corruption or food safety, cold chain technology can reduce the price of traditional retail channels and electronic commerce channels and increase the total market demand. This paper provides a new perspective for the application of cold chain technology, and also has a certain guiding significance for practice.},
 year = {2018}
}

Copy | Download

TY  - JOUR
T1  - Study on Cold Chain Technology Investment Decision of Dual Channel Aquatic Supply Chain Under the Background of Maritime Silk Road
AU  - Miao-Ling Liu
AU  - Bing-Cheng Yang
Y1  - 2018/09/17
PY  - 2018
N1  - https://doi.org/10.11648/j.ebm.20180403.13
DO  - 10.11648/j.ebm.20180403.13
T2  - European Business & Management
JF  - European Business & Management
JO  - European Business & Management
SP  - 80
EP  - 87
PB  - Science Publishing Group
SN  - 2575-5811
UR  - https://doi.org/10.11648/j.ebm.20180403.13
AB  - The Maritime Silk Road strategy brings more market opportunities to Zhanjiang's aquatic export trade, and further challenges to the quality and safety of aquatic products. As an effective technology to solve the problem of aquatic products safety in export trade, cold chain technology is designed to solve the problem of decision-making on cold chain technology in aquaculture enterprises. In this paper, a dual channel fishery supply chain is taken as the object. The investment model method is used to analyze the situation of the producer / retailer joint investment or non investment cold chain technology, and the influence of cold chain technology on the dual channel aquaculture supply chain investment and the problem of the coordination of the dual channel supply chain under the multiparty joint investment are studied. The research shows that the increase of the electronic commerce channel and the increase of food safety risk increases the sales price of electronic commerce channels and traditional retail channels, while the increase of the traditional retail channels of aquatic products corruption and food safety risks only increases the sale price of their own channels, and it will affect the sale of electronic commerce channels. If the cost of cold chain technology is lower than the cost of aquatic product corruption or food safety, cold chain technology can reduce the price of traditional retail channels and electronic commerce channels and increase the total market demand. This paper provides a new perspective for the application of cold chain technology, and also has a certain guiding significance for practice.
VL  - 4
IS  - 3
ER  -

Copy | Download